When I cook I use all of my mom’s “secret” recipes, supposedly these recipes have been in our family since my great-great-great grandmother! But between us, I sometimes go online and look up recipes on how to make a certain dish (tell my mother I’ll deny it!). It’s not that I don’t enjoy my family’s recipes, I just want to learn different ways to make something. But apparently I am not alone! A recent study, done by The Hartman Group and Publicis Consultants USA, has shown that mom is not the go to person anymore when making dinner!
Grocery Store Applications
The study showed that more than fifty percent of people go online or use social media sites to talk about new recipes or get recipes! This study is just another example of how social media is taking over the world. For instance, South Korea is putting virtual grocery stores in their subways so people can shop on the go. Or how there are phone applications that allow people to shop online and have their groceries delivered to their doorstep.
I believe, and the facts show, that social media/internet is taking over the grocery world and most grocery stores are not ready for this big change!
Now it’s your turn readers, do you think social media is taking over the grocery world? Leave your comments below, thank you!! 
Luke Henry is the Marketing Director at IT Retail, a grocery POS solution provider out of Riverside CA. He is an inbound marketing specialist and manages IT Retail's; Social Media, SEO, PR, PPC, and weekly podcasts. He is an advocate of using non traditional marketing channels to generate business. He enjoys helping others with their inbound marketing efforts and can be reached at lukehenry@itretail.com.