LaneHawk: the Best Solution for Bottom of the Basket Losses

LaneHawk is the newest, best, and most efficient invention to hit the grocery market in years. Trying to prevent Bottom of the Basket or BOB loss has recently become a booming trend in the grocery market. Using patented recognition software and cameras linked to the point of sale system, LaneHawk stops BOB loss by automatically detecting and recognizing items under the cart even if they are hidden from the cashier’s line of sight by other items. The UPC code for the items are then sent directly to the grocery POS system to be included in the transaction and recorded in the system. The cashier cannot complete the transaction without attending to the BOB items.

Many different solutions have been tried to combat BOB loss but they have not been effective because they were not tied into the point-of-sales system. Therefore, the cashier could ignore the input without consequence. With LaneHawk, BOB items are recognized and presented to the POS. The cashier cannot complete the transaction without addressing the LaneHawk item–making the cashier’s job easier and more efficient while simultaneously preventing theft of large, expensive items such as cases of beer, boxes of diapers, or cases of water bottles.

IT Retail believes that LankHawk is a revolutionary, efficient, and cost effective solution that will revolutionize the grocery industry as a whole by completely eliminating bottom of the basket loss and making it a thing of the past in all grocery stores worldwide.

LaneHawk at a glance:

• It‘s Reliable–the system virtually eliminates false alarms because it recognizes the items you train it to recognize
• It‘s Efficient–automatically rings up items under the cart, thus recovering lost revenue and speeding up customers at checkout
• Fast Payback–LaneHawk pays for itself in 12 to 18 months by reducing BOB losses and improving your bottom line