We crunched the numbers. Your store is losing every year on processing fees — it’s time to ditch your expensive processor and switch to IT Retail Payments for affordable processing and easy access to credit card fee offset programs.
Credit card fees are typically between 1.5 to 3.5% for each sale. That costs grocery stores and food markets an average of $32,000 every year. IT Retail payments offers two options for card fee offset programs based on your business’ unique needs and local regulations.
Dual pricing assigns two prices to items in your system, the standard card price and a second discounted cash price.
Dual pricing is legal in all 50 states and encourages customers to pay in cash without adding an additional fee.
IT Retail sets up the program pricing for you and helps you set up compliant labeling with a one-time bulk price update.
Who doesn’t love a discount? Dual pricing is an option, not an obligation. The standard price isn’t a higher price with an add-on fee — it’s the regular price. And customers get rewarded with a discounted price for paying with cash.
Surcharging adds a standard fee to all credit card transactions, excluding the fee for debit and cash payments.*
*Surcharging is not available in all locations
Surcharging is increasingly standard across retail (including your competitors) and provides a transparent way for businesses to recoup processing fees. The surcharge is listed as a standard charge, along with sales tax and other fees.
IT Retail works closely with you to determine whether your business and location are eligible for surcharging. We also provide guidance on communication and signage to ensure the rollout is a success.
Surcharging gives businesses a transparent way to communicate how payment choices affect small businesses. Every business has to protect their margins, and surcharging helps businesses avoid blanket price increases to do that.
Sign up for IT Retail payments to enroll into our fee offset programs and start saving today.
You don’t! By signing up for IT Retail payments, you can opt-in to either of the fee offset programs—we'll assist you with pricing setup and check for eligibility.
Yes, there are restrictions on surcharging in certain areas. If you request to add surcharging we will do a detailed audit of your business’ location to make sure it’s eligible before we set it up.
They don’t have to! Both surcharging and dual pricing operate by setting the card price (or card fee) as a “standard” expense. It simply incentivizes customers to use cash or a debit card while giving you a way to recoup card processing costs.
In addition to the credit card fee offset programs, using IT Retail payments also gives you access to:
Nope! Dual pricing and surcharging programs are optional programs that you can choose to use (or not).