1. Order Products at the Right Time in the Right Amounts
Real-time stock updates can help you avoid stockouts and prevent spoilage, but digging into your sales and inventory data is the next step.
Your POS system should calculate metrics like the inventory turnover rate and days of supply for each category and individual product in your grocery store. You can use this data to forecast product demand and order the right products at the right times in the right amounts.
For example, your inventory and sales reports might reveal a high turnover rate for milk and yogurt, but a lower rate for other dairy products like butter and sour cream. Instead of placing a broad order to replenish your dairy cooler, you can order milk and yogurt in higher quantities or more frequently.
This data-driven approach prevents you from running out of bestsellers, reduces waste, and ensures your inventory budget goes toward what customers actually want.
2. Tailor Your Product Mix to Customers’ Wants and Needs
Your sales and inventory reports offer a window into your shoppers’ preferences and habits, giving you the insights you need to build an inventory strategy tailored to them.
Along with making customers happy, paying attention to this data can help you determine which products are worth your shelf space.
Let’s say your reports reveal a spike in sales of organic produce, meats, and dairy. Along with ordering more organic options and fewer conventional foods, you might try new ways of catering to your customers’ newfound health consciousness, like offering fresh-cut fruits and protein-packed snacks, or even designing an organic-themed endcap.
Pro Tip: Want to provide an even more personalized shopping experience? Launch a loyalty program! Along with encouraging shoppers to spend more time and money in your grocery store, a loyalty program gives you a closer look at your most valuable customers’ wants and needs.
3. Reduce Shrink and Protect Your Bottom Line
Struggling with empty shelves and emptier cash drawers? You’re probably dealing with a shrinkage problem.
Fortunately, your inventory data can help you pinpoint the cause and implement strategies to protect your bottom line. Here are some common causes of shrinkage that your reports might reveal, plus actions you can take to reduce their impact on your profits:
- Shoplifting: Install a combination of real and decoy security cameras, and reorganize your store’s floor plan to place frequently-stolen items in highly visible areas. Don’t forget to train your employees to spot common shoplifting behaviors and safely apprehend thieves.
- Spoilage: Use your POS system to monitor products’ expiration dates, and offer discounts on near-expiry products. Implement a first in, first out (FIFO) stocking method to sell your oldest goods first.
- Vendor errors: Build relationships with suppliers you can trust, and use a POS system with integrated purchase orders for easy verification upon delivery.
- Product damage: Invest in reliable refrigerators and freezers to keep products at a safe temperature, and train your staff on proper handling techniques for delicate items like fruit and bread.
- Internal theft: Use a POS system with role-based permissions and activity tracking to ensure your employees only access the features and data they need to perform their jobs.
Relying on your sales and inventory data to understand what’s happening in your store will help you address problems before they dent your earnings.
4. Plan for Seasonal Shifts
Your customers’ cravings change with the weather. In the summer months, they’ll beeline toward your cookout essentials, stocking up on hot dogs, hamburgers, buns, sides, and all the fixings. Around the holidays, they’ll trust you for feast-worthy mains, sides, and desserts.
Meeting these needs requires careful planning.
Well before the arrival of a new season, dig into your POS system’s data to learn how your sales and product demand have shifted historically. Maybe you notice a spike in produce sales in the early spring and fall, and an uptick in prepackaged snack demand around the start of a new school year.
Use these trends to inform your seasonal product selection, stocking more of what your customers want and less of what they don’t.
Your inventory reports should also reveal when you have a surplus of seasonal products that aren’t expected to sell. To prevent waste and turn these items into profit, discount them early. This is a go-to strategy for Halloween candy, Valentine’s Day treats, or pumpkin-themed goods after their season has passed.
5. Price for Profitability
An effective inventory management approach can boost profits through reducing waste and preventing stockouts, but that’s not all. Tracking and understanding your inventory data can also help you tackle one of the toughest tasks: pricing your products.
For each item in your store, your POS system should let you record an internal cost and sticker price. It should also calculate each product’s profit margin based on these metrics, helping you identify your moneymakers and loss leaders.
These insights can help you make more informed decisions about which products strike the right balance between meeting your customers’ grocery needs and your store’s financial needs. It should also alert you to when prices are too high or too low, prompting you to adjust pricing to increase inventory turnover or boost revenue.
6. Master the Art of Promotions
What do all of your customers have in common? They love an opportunity to save money.
Promotions play a critical role in your grocery store’s marketing and inventory management approach.
Along with bringing new customers through your door and increasing their average basket size, strategic promotions can help you move underperforming items, selling them before they contribute to your spoilage rate.
Before launching a new promotion, check your inventory records, paying close attention to near-expiry items or products with slow turnover rates. A markdown will make these items much more appealing to shoppers, freeing up space for more of your bestsellers.
