There’s never been a better time to offer private label products in your grocery store.
Last year, store brands made up over 20% of customers’ grocery carts — which is more than ever. Experts predict this trend will continue growing as shoppers hunt for high-quality, budget-friendly products.
But achieving private label success takes more than finding the right manufacturer; you’ll have to convince shoppers that your brand is worth trying.
That’s why we’ve created this guide on how to promote private label products. Keep reading for a detailed look at what private label products are, why you should offer them, and six ways to get them into your customers’ carts.
What Are Private Label Products?
Think back to the last time you visited a big-box grocery store like Walmart or Kroger. Next to brand-name products like Lay’s potato chips or Kraft macaroni and cheese, you probably noticed more affordable options labeled Great Value or Private Selection.
These are private label products. In other words, Walmart and Kroger partnered with a manufacturer to create their in-house brands.
These grocery giants aren’t the only ones who can benefit from this smart approach. You can compete with them by offering your own high-quality yet wallet-friendly versions of popular products, increasing customer satisfaction and bringing budget-conscious shoppers through your door.
Plus, private label products often have much higher margins, so you’ll enjoy more sales and bigger profits. It’s a win-win for you and your customers!
6 Ways To Promote Your Private Label Products
You’ve found a manufacturer you trust, crafted a private label logo that aligns with your business’ brand, and designed attractive packaging for your products.
Now, it’s time to start reaping the rewards of starting your grocery store private label. Here are six ways to promote your new line of private label groceries.
1. Leverage Your Store Layout
Your first step is to find the perfect spot to display your private label products.
We recommend placing them right at customers’ eye level, ensuring your products are the first option they see when browsing your aisles. You can also place your private label products on endcaps to make them even more visible.
Experiment with your layout, switch up displays often, and observe your customers to learn which placements lead to the highest private label product sales.
2. Use Signage Strategically
Another great way to call attention to your private label products is to design and display eye-catching signage.
This strategy is especially effective if private label products are a new addition to your selection. You can use signs to tell customers about your private label offerings, call out your products’ affordable prices, and guide them to choose your brand.
3. Offer Taste Tests
When evaluating private label products, one of customers’ biggest concerns is quality. Will your offerings taste as good as the big-name brands? Are they made with the same ingredients?
You can answer these questions, build trust, and increase your private label sales by offering taste tests.
Select one of your friendliest team members to pass out small portions of your most popular private label products, and make sure they’re prepared to share key information like the ingredients, price, and current promotional offers.
Once your customers have a taste, your private label products should speak for themselves.
4. Leverage Promotions
What do all of your customers have in common? They can’t pass up a good sale.
That’s why offering deals and discounts is a must for promoting your private label products. A buy one, get one (BOGO) deal can encourage shoppers to stock up, mix and match deals can entice them to try a range of products, and a store-wide discount on all private label items can give your sales a huge boost.
Pro tip: Use your grocery store’s point of sale (POS) system to determine which promotions were a success and which ones fizzled out. With this information, you can continue offering data-driven discounts that benefit you and your customers.
5. Don’t Forget About E-Commerce
Your in-store customers aren’t the only ones who deserve to know about your private label products, so don’t forget about your online shoppers!
Feature private label products prominently on your online grocery store homepage to let virtual customers know that they can enjoy high-quality items at low prices.
Related Read: 5 Ways To Create a Grocery E-Commerce Site Customers Love
6. Monitor Your Sales Reports
Our final tip on how to promote private label products might be the most important: keep a close eye on your sales reports to track their performance.
Your grocery POS system should give you an in-depth overview of which products are flying off the shelves and which are collecting dust, giving you the insights you need to offer smart promotions, adjust your store’s layout, update your displays, and increase your private label product turnover.
Boost Your Store’s Private Label Product Performance With IT Retail
That’s all you need to know to promote your private label products. Your next step is to make sure you have the right tools for the job.
IT Retail is an all-in-one POS solution designed for grocers like you. Our powerful software includes flexible promotion options, in-depth reporting and analytics, and even custom label printing to make selling private label products a breeze.
Plus, you can use our speedy checkout features, built-in customer loyalty program, and real-time inventory tracking to save time and keep your grocery store running smoothly.
Ready to see IT Retail in action? Schedule your live demo today.
